This calligraphy box is one of the most beautiful examples of packaging I've ever seen. It's a brush calligraphy set and the ink stick is inside the fish box. The ink stick is called "Sumi" and here's a video tutorial on how to grind the stick and bind with water. The presentation is so lovely that I almost hate to use it!
Jake Weidmann is the youngest "master penman" in the United States. His lettering and calligraphy are incredible works of art.